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Event Details
Branding Utilizing Social Media
4 Week Course
2011 Dates
12.7, 12.14, 12.21, and 12.28
6 pm to 8 pm
$80 for course
Expert Speaker Whitney Hoffman
www.whitneyhoffman.com
Tickets online at www.mygreenmarketing.com
Course Offered by Green Sales & Marketing.
610.806.2674
Session 1 Branding Online with Social Media
-Why Social Media Matters
-Identifying Your brand and Message
-Overview of the Social Platforms including mobile
-Communicating your brand through your profile
Session 2
-Who do you want to connect to online and why? Inbound and Outbound marketing in a nutshell
-Engaging Your Audience- How to create content they will care about and how to make your messages more memorable
-Setting up listening posts
Session 3
-Google's Zero Moment of Truth and Customer Feedback Loops- When are customers making decisions and why after the sale is also more important than ever before.
-Basic SEO- understanding tagging, keywords, and trying to fish where the fish are
-Using Google Tools to help time content and check on your competition
Session 4
-Integrating Your channels- to cross post or not- making the most of your content.
-Managing Social Media- tools to help make your brand and messaging more consistent
-Defining Success: How do I know if this is working? What am I looking for as far as results?
-Final To Do's
When & Where
Film Brothers
205 N. Market St
Wilmington,
DE 19801
Wednesday, December 7, 2011 from 6:00 PM to 8:00 PM (ET)
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